1 in 4 people will experience a mental health problem of some kind each year in England.
1 in 6 people report experiencing a common mental health problem (like anxiety anddepression) in any given week in England.
Source: www.mind.org.uk
Despite those truly alarming statistics, people suffering from mental health issues are often frightened to even talk about their problems because of the social stigma attached to mental illness. That stigma and discrimination often traps people into a cycle of despair they struggle to escape from.
The Heads Together campaign aims to break down those barriers to conversation to ensure that people feel as comfortable talking about their mental health as their physical health.
InVision was approached to produce the campaign’s launch video. The brief was to “Get the conversation started” and involved various relevant charitable organisations plus senior members of the Royal Family. Working closely with these multiple stakeholders we developed a storyboard that was inclusive, dynamic and engaging. The end video received enormous media coverage and successfully launched the Heads Together mission. InVision went on to produce dozens more films with the campaign, helping to break down the walls that have surrounded mental health issues for generations.